Showing posts from 2021

CONDO LIVING: Legacy Leisure, a year after its groundbreaking

For any marketing team, selling a new idea will have its challenges- seen and unforeseen. Such is the case with Legacy Leisure Residences (LLR), a rising condominium project along Ma-a Road. It ’ s a home-grown brand, a joint project by two of Davao ’ s most respected families with businesses in real estate, hospitality, retail and many more.    From conception to the drawing board, Legacy Leisure Residences was envisioned to be one of the most exciting condominium projects that will rise in Davao City. The idea is to bring everyday staycation to its residents via a world-class, resort-type development. On January 30th, 2020, the project broke ground. The idea was turned into reality.   However, short of two months after groundbreaking the COVID-19 pandemic lockdown took effect. It was not until May when the restrictions were relaxed and work resumed with minimal work force.    “ It was a good thing our digital marketing was set. We capitalized on it and presented the project to the m

Make her love you more- build her a shoe closet!

Merlgen can be part of your love story When the fiancee showed her bride to be their newly renovated apartment, the lady gasped with delight when she was showed a walk-in closet. At the end of room was a huge space customized for shoes. This was where he formally proposed to her. A peacock blue Blahnik served as the ring. Take a hint, building a shoe closet, a big one, is one way to a woman’s heart because like diamonds, shoes (and bags) are girls’ best friends, too. “A closet I can sleep in is the type of closet I want,” said one DavaoeƱa who has a love affair with shoes. She’s not alone. A few more women confessed the number of shoes they own. The average is 40 pairs. Why so many? Lifestyle dictates the need for proper dressing. There is a pair or two for every occasion. Sandals or slip-ons for casual days, trainers for the gym, working shoes, party shoes and pairs for formal soirees. Having this much pairs, it is wise to allot a good storage space. “It is not important, it is essent


  The pandemic may have caused the slowdown in the economy in 2020, but the year was kind to Legacy Leisure Residences.    “ We have to credit the whole team. We got creative with how we ran things starting from within the company, boosting everyone ’ s morale during an uncertain time, which radiated outwards. The team, which included the brokers, was reconditioned with the product and deals. There was an impressive increase on our sales on the latter half of 2020, ”  said Wesley Bangayan,  VP for sales and Marketing.   The plan for 2021 is to continue to apply the company strategy that proved effective for the project: be very visible online and on print; encourage its partners to challenge themselves; and show prospective clients why it is wise to invest in this condominium project.    “ The unit inventory in Tower 2 was quickly grabbed prior to the price increase. We will keep the ball rolling, ”  said Bangayan.   “ Construction of the first condominium tower, Tower 2, will continue